Hi, Mel here,
Today’s episode is all about audio branding. And so, we’ve brought in the expert! Of course, it’s sound guy (and sound guy) our producer and theme composer Ant Henderson *insert big cheering noises here - it’s what he’d want*
We talk about
why audio branding works
how to insert a little audio magic into your business
our favourite jingles (maybe we mentioned yours?) though sadly Ant was reluctant to sing despite being a literal rockstar (we’ll link to that story another day if he lets us)
some random jingle facts
We had an incredible response to my request for jingle suggestions on LinkedIn. Sadly, we couldn’t possibly run through the whole lot (the episode is already way longer than normal!) and you’ll have to listen to see if we got to yours ;)
George Levens and Emma Pritchard sent in some jingle voicenotes and a special thank you to the incredible Stefanie Mellano for her rendition of… well, you’ll have to hear it yourself. And thank you to Paul Burgess who told us about the punk band Snuff who did an album of jingle covers including this punk version of Bran Flakes.
Voicenoted
Today’s voicenote comes from our pal Jack Chambers-Ward. Jack is Marketing and Partnerships manager at Candour search agency, and he hosts the Search With Candour podcast and Sequalisers, a podcast about fixing bad film sequels. He’s already a friend of the show (episode 12) and he’s the first listener I ever met in the wild who we didn’t already know. Hopefully we’ll be able to do a podcast crossover with Jack some time.
As predicted in the show, we have not included all the links in the shownotes because there were frankly way too many to keep track of. But that’s okay because Google exists ;) I will remember to put this in though - Molly Scanlan’s newsletter (for excellent facts and info on how to be less evil) is at www.mollygetsitdone.com
Catch the replay
We spoke to Joe Glover all about freelancing at The Marketing Meetup webinar. Please watch it so the view count gets nice and high. Coz we’d love a part two 😉
Thank yoooooou,
Mel & Ben
Find our producer, theme composer and special VIP guest star Ant Henderson on LinkedIn and you can watch older episodes of the show on YouTube here.
If you enjoy the show, you can chip in on our production costs with a £3 contribution at ko-fi.com/indiebusinessclub please and thank you 💖
🎙️ Spotify / Apple podcasts / Amazon Music and Audible
The back catalogue
26 You Get What You Give: outsourcing
25 Frankly, Mr Shankly: outsourcing
24 Let’s Go Surfing: Live Q&A episode at Creator Day 2025
23 Separated by Motorways: working with friends
22 Bloc Party: celebrating wins
21 Got Your Money: pricing your work
20 Joy Division: work/life balance
19 Daytripper: conferences part deux
18 The Day We Caught The Train: conferences ft Nick Crawford and Lorna Smart
17 Hanging On The Telephone: ghosting ft Will Slater and Heather Pownall
16 Heart Shaped Box: niching ft Ayo Abbas and Raymond Manzor
15 The Masterplan: goal setting ft Janine Coombes and friends
b-side Word of the year
b-side LinkedIn revisited
14 Handbags and Gladrags: Industry Awards ft Charles Commins and Fab Giovannetti
13 You’re The Voice: Tone Of Voice ft Nick Parker, Rishi Dastidar and Amy Nolan
12 Plug In Baby: Software ft Jo Shock and Jack Chambers-Ward
11 Somebody Told Me: Referrals ft Bob Burg and Penni and Jo Pickering
10 Paranoid Android: AI vs creativity ft Tom Albrighton and Molly Scanlan
09 Shiny Happy People: Personal brands ft Lea Turner and Steve Folland
08 Chasing Rainbows: Business planning ft. Alastair Thomson and Melanie Johnson
07 A Design For Life: Creating for yourself with guest co-host Dan Nelken ft. Penny Brazier and The McKinneys
06 I Bet You Look Good On The Timeline ft. Dave Harland and Jonathan Wilcock
05 Flaming Lips: Public Speaking ft. Pascalle Bergmans, Becki Wilson and Nikki Pilkington
04 A Little Respect: Client Relationships ft. Jodie Newman and Sophie Cross
03 All Together Now: Communities ft. Mark Masters and Ant Henderson
02 It’s Oh So Quiet: Finding Clients ft. John Lyons and Bonnie Harrington
01 Fools Gold: Pricing your projects ft. Tom Garfield and Ange Lyons
00 What’s The Story? Podcast origins
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